Having a web site is an inexpensive and effective advertising tool.
A web site will expand your client base worldwide because it allows your customers to visit your business and gather information about your products and services when it is convenient for them.

Having a web site turns your business from local to international. Imagine a storefront with its door open to every country, every city, every home, and every business! Think about that for a minute. Having an electronic storefront (a web site) costs only a fraction of what a "brick and mortar" storefront would cost your company.

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My competitors have a web site, should I worry?

Yes! Everyone has noticed the recent abundance and popularity of a company web site. If your competitor has (or doesn't have) a web site your company definitely needs one! Your new web site will enable you to compete on an advanced, professional, and technological level with your competitors.

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Does my company really need a web site?
Only if you want your company to grow.

Your company can sell products or services worldwide directly to customers, and encourage them to obtain information about your company while they shop/visit your web site. Consider this scenario: a customer walks into your business, but is hastily browsing. He doesn't have much time, but would love to see more. He stops by the customer service desk and asks, "Do you have a web site?" The clerk smiles proudly and hands him a business card with the company's web address boldly printed in large letters. "Please visit our web site whenever you like, sir." At minimum four things just happened in this scenario:

• The customer feels as though your company sees his time as valuable.

• The customer will look at your products online with a more relaxed and ready to purchase approach.

• You did not lose a customer - he went to your electronic storefront and your company maintained this customer because of the availability of your web site!

• Your employee knows that the company she is working for is serious about staying competitive and successful.

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How much money will your company save by investing in a web site?

How much money your company saves will depend on your current overhead; however, no business will ever snub any amount of positive revenue. Does your organization contribute quite a bit of resources to warehousing products? If so, stop! Look no further: a web site is for your business! Do you offer products or services that are easily marketed by photographs? If so, a web site is for your business! Would you like to use the Internet as an avenue to build your company and market your services? If so, you are among the majority of companies that are on the move toward an Electronic Storefront - a web site!

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